# MyLocator: H1 2025 Strategy
**Confidential Draft V1**
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## **Mission**
MyLocator’s mission is to redefine how people interact with the digital and physical world by creating the most intuitive, personalized, and proactive search assistant.
**ChatGPT’s mission (for reference):**
*"Introduce the world to an intuitive AI super assistant that deeply understands you and is your interface to the internet."*
**MyLocator’s mission:**
*"To empower every individual with a hyper-intelligent, location-aware assistant that anticipates needs, delivers instant answers, and seamlessly bridges the gap between search and action—anywhere, anytime."*
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## **Where to Play**
### **What is MyLocator?**
MyLocator is more than a search engine. It’s a **context-aware super assistant** that combines real-time location intelligence, AI-driven insights, and seamless task execution. While most people use search engines for answers, MyLocator goes further—it acts as your **navigator, planner, concierge, and executor** for daily life.
In H1 2025, we’ll evolve MyLocator into a **proactive assistant** that:
- Knows your habits, preferences, and real-time context (location, schedule, priorities).
- Helps with tasks like finding the nearest services, booking appointments, optimizing travel, or even negotiating deals (e.g., "Find me a gym with a pool under $50/month and sign me up").
- Integrates with IoT, wearables, and third-party platforms (e.g., calendars, smart homes, ride-sharing) to take action on your behalf.
**Why now?**
- Advances in geospatial AI and real-time data processing make hyper-local, personalized assistance possible.
- Users increasingly demand **zero-friction solutions** (e.g., "Just get it done for me").
- Competitors (Google, Apple Maps, ChatGPT) are still reactive; we’ll lead by being **proactive**.
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### **Competitive Landscape**
We face two layers of competition:
1. **Traditional search/navigation**: Google Search, Apple Maps, Waze.
- *Our edge*: We’re not just a map or query engine—we’re a **do-engine**.
2. **AI assistants**: ChatGPT, Gemini, Copilot.
- *Our edge*: They lack real-time location awareness and action-taking capabilities.
**Our moats:**
1. **Location-first AI**: Competitors treat "where" as an afterthought; we build it into every interaction.
2. **Trusted executor**: Users let us book, buy, and negotiate on their behalf (e.g., "Reserve a table at the closest Italian restaurant with outdoor seating at 7 PM").
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## **H1 2025 Priorities**
### **1. Build the Action Layer**
To be the interface between users and the physical world, we need:
- **Real-time search index**: Integrate live data (traffic, inventory, pricing) from partners.
- **Task API**: Enable actions like bookings, purchases, and reservations (launching in H1).
- **Negotiation engine**: Use AI to secure deals (e.g., "Get me a discount on this hotel").
*Success metric*: >30% of searches result in completed actions (e.g., a booked appointment).
### **2. Drive Growth**
- **Focus**: Word-of-mouth virality via "wow" moments (e.g., "MyLocator saved me $100 on my commute").
- **Experiment**: Incentivize partners (e.g., restaurants, gyms) to offer exclusive MyLocator deals.
### **3. Policy & Partnerships**
Advocate for:
- **Default assistant choice**: Ensure OS providers (Apple, Google) let users set MyLocator as their default.
- **Open location data**: Push for access to real-time maps, traffic, and business APIs.
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## **Why We’ll Win**
- **Category creator**: No one else combines search, location, and action like we do.
- **Culture**: We move faster than incumbents and aren’t shackled by legacy ads models.
- **User love**: When people experience "search that just does it," they won’t go back.
**Confidential** | MyLocator Internal Use Only | Draft v1
